As Love’s Travel Stops expands nationwide with new stores along high-traffic corridors, stakeholders in retail, municipalities, and infrastructure increasingly rely on historical traffic data for sustainable mobility improvements. Recent legislative trends emphasize the importance of empirical, granular traffic intelligence to guide strategic development and public policy.

Traditional methods like sparse counters and manual surveys left gaps in understanding congestion patterns. Ticon’s MI Tool™ addresses this by analyzing every road segment, month, day, and hour with continuous data streams.

Data Collection and Accuracy

Ticon integrates diverse data sources: over 15 billion mobile data points daily, connected car and navigation data, DOT counters, and demographic GIS layers. Advanced AI algorithms ensure over 97% road network coverage and 100% time coverage, analyzing data at 35-foot segments every 5 minutes. A 2025 field study showed Ticon's AADT estimates had an average error of 8.31% with 80.7% accuracy at 90% confidence. This precision supports reliable operations and investment decisions.

Ticon overcomes the limitations of single-source data that often suffer from urban bias by fusing multiple data types and validating against quality detectors, providing factual, site-specific traffic information essential for retail expansion and public investment.

Practical Applications and Benefits

The MI Tool™ and Dashboard™ allow visualization of traffic flow, identification of bottlenecks, real-time Level of Service assessment, and evaluation of infrastructure improvements through before-and-after comparisons. Examples include guiding adaptive signal controls in Atlanta and Fremont, resulting in reduced delays and improved throughput.

Signal timing optimization informed by accurate data can reduce travel delays by up to 50%, combating significant national productivity losses.

Supporting Smart Funding and Competitive Advantage

Decentralized, evidence-based transportation funding relies on hyper-local traffic analytics like those provided by Ticon. Their resolution empowers governments and commercial operators to make better infrastructure, retail, and policy decisions, aligning with evolving legislative and market demands.