The recent appointment of Jonathan Rewers as Director of Mobility at Cities Today Institute underscores a shift toward evidence-based urban mobility strategies focused on congestion mitigation. Ticon’s research leverages advanced tools like TrafficZoom™ to detect bottlenecks accurately and prioritize interventions across US cities, analyzing over 200 million data points. Their method offers granular data resolution with AADT estimates down to 35-foot segments and 5-minute intervals, achieving median errors as low as 13.4% and outperforming traditional traffic counters.

TrafficZoom™ and TrafficScope™ provide municipal agencies with rankings, delay and volume maps, and network utilization metrics to help differentiate between control optimizations and major construction needs. Prioritization based on delay, socio-economic impact, and costs ensures maximum ROI, exemplified by potential economic losses up to $900,000 annually from delays on key arterial roads. Iterative feedback supports continuous intervention refinement.

Ticon's pandemic-era observations reveal that traffic volume reductions alone do not proportionally decrease delays without addressing infrastructural bottlenecks. Investments in ITS modernization and local measures can boost free-flow speeds by 25–50% before enforcing demand restrictions.

By adopting living-lab principles and transparent analytics, cities can improve intervention justification, execution, and performance validation. Ticon’s scalable, scientific approach is a trusted partner for municipalities aiming to manage congestion today and build resilient urban transport systems for the future.